Harley-Davidson Tackles Stereotypes in New Advertising Campaign
MILWAUKEE, March 1, 2012 /PRNewswire/ -- Harley-Davidson rider...three words that tend to create a series of stereotypical images which span age, ethnicity, socio-economic status and lifestyle. Today, Harley-Davidson introduces the latest evolution of its "No Cages" campaign, which puts real Harley riders in the spotlight, while challenging stereotypes and launching the new Seventy-Two Sportster model.
Titled 'E Pluribus Unum,' or "out of many, one," the new campaign is the first content born out of Harley-Davidson's new crowd-sourcing Facebook application called Fan Machine. Fan Machine allows Harley-Davidson's 3.3 million Facebook fans to review an advertising brief, submit ideas and vote on submissions from other community members.
Harley-Davidson Styling Chief Willie G. Davidson to Retire After 49-year Legendary Design Career
MILWAUKEE, March 16, 2012 /PRNewswire/ -- After nearly 50 years as head of styling, Willie G. Davidson is retiring from Harley-Davidson (NYSE:HOG) April 30, 2012.
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Willie G., Senior Vice President and Chief Styling Officer, is widely recognized as a legend in the world of motorcycling and motorcycle design.
Harley-Davidson Generates Buzz Around the Voices of Women Riders
MILWAUKEE, April 5, 2012 /PRNewswire/ -- "Freedom to be." "It's Harley or Nothing." "It's in my blood." "2 Wheels Move the Soul." These are just a few of the things women – who either already ride a motorcycle or want to learn how – are saying on a new interactive website created by Harley-Davidson called the Buzz Wall.
Housed at , the Buzz Wall is an extension of the Motor Company's 'No Doubts.
Harley Davidson Retractable Lead
Get your dog's motor running with this well-crafted lead, featuring the famous Harley Davidson logo. Like the company's famous motorcycles, the lead is easy to handle and built to last. The handgrip feels solid and allows for quick thumb control of the long lead that gives your dog a full sixteen feet of wandering, born-to-be-wild freedom. It comes in two sizes for large or small dogs. $29.99 to $39.99 at PetSmart.
Harley-Davidson Motorcycle Dealers Ranked Highest By 2012 Pied Piper Prospect Satisfaction Index®
MONTEREY, Calif., May 7, 2012 /PRNewswire/ -- Harley-Davidson dealerships returned to the top ranking in the newly released 2012 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties "mystery shopping" measurement and scoring to industry sales success.
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